My academic journey at Boston University, where I studied Advertising Strategy and Visual Arts, laid the foundation for my passion for creative direction and production. My love for creativity was further fueled when I was awarded the prestigious Gilman Study Abroad Scholarship to study in Venice, Italy. During this immersive experience, I explored historical architecture and pre-18th-century Euro-Venetian art, which deepened my appreciation for production and visual storytelling.

Upon graduating, I was selected for GroupM’s highly competitive Launchpad Associate Program, where I received intensive technical media training. This led to my role as a media planner for Tiffany & Co., where I honed my expertise in media strategy over two years. My experience was further enhanced by my participation in the GroupM Elevate Program and leading the development of Tiffany & Co.’s monthly newsletter.

I was then promoted to Senior Associate on the Content Sponsorship team, where I currently manage brand partnerships for high-profile clients like Unilever and HomeGoods. In addition to my corporate role, I work as a contracted consultant, collaborating with a variety of organizations to deliver impactful campaigns. My diverse experiences have refined my creative vision and strong organizational skills, enabling me to produce results-driven work that resonates with audiences.

NYC Based Advertising Consultant

SKILLS

  • Campaign Development and Management

  • Creative Strategy and Direction

  • Project Management

  • Copywriting and Fashion Styling

  • Media Planning and Coordination

  • Data Analysis (Meta, Shopify)

  • Budget Optimization and Reporting

  • Microsoft Office Suite (Word, Excel, PowerPoint)

DEC 2023 - Present

MINDSHARE

Senior Associate - Content Partnerships

I specialize in identifying and brokering new partnership opportunities for clients, while managing day-to-day partner relationships across a range of initiatives. My role includes overseeing content production and media timelines as outlined in contracts, working closely with production and art direction teams to create compelling content. Additionally, I coordinate and attend photoshoots and on-site activations, ensuring smooth execution while managing activation budgets and travel expenses.

JUN 2022 - DEC 2023

WAVEMAKER

Associate - Media Planner

I oversaw budget allocations for media channels and campaign adjustments, regularly presenting tactical plans to Maison leadership. I consolidated market trends and insights into a monthly newsletter, collaborating with media teams to identify emerging partnership opportunities. Additionally, I managed media authorizations and monitored purchase order expenditures to ensure strict alignment with budgetary goals.

JAN 2019 - PRESENT

FREELANCE

Creative Strategist

I develop campaign strategies for upcoming releases and initiatives, crafting story treatments and mood boards to guide campaign vision. I present tactical plans and creative briefs to the team, leveraging insights from Meta and Shopify analytics to refine strategies. Additionally, I optimize content timelines to align with production and asset distribution needs, while managing pop-up events and their associated campaigns to ensure seamless execution.