My academic journey at Boston University, where I studied Advertising Strategy and Visual Arts, laid the foundation for my passion for creative direction and production. My love for creativity was further fueled when I was awarded the prestigious Gilman Study Abroad Scholarship to study in Venice, Italy. During this immersive experience, I explored historical architecture and pre-18th-century Euro-Venetian art, which deepened my appreciation for production and visual storytelling.
Upon graduating, I was selected for GroupM’s highly competitive Launchpad Associate Program, where I received intensive technical media training. This led to my role as a media planner for Tiffany & Co., where I honed my expertise in media strategy over two years. My experience was further enhanced by my participation in the GroupM Elevate Program and leading the development of Tiffany & Co.’s monthly newsletter.
I was then promoted to Senior Associate on the Content Sponsorship team, where I currently manage brand partnerships for high-profile clients like Unilever and HomeGoods. In addition to my corporate role, I work as a contracted consultant, collaborating with a variety of organizations to deliver impactful campaigns. My diverse experiences have refined my creative vision and strong organizational skills, enabling me to produce results-driven work that resonates with audiences.
NYC Based Advertising Consultant
SKILLS
Campaign Development and Management
Creative Strategy and Direction
Project Management
Copywriting and Fashion Styling
Media Planning and Coordination
Data Analysis (Meta, Shopify)
Budget Optimization and Reporting
Microsoft Office Suite (Word, Excel, PowerPoint)
DEC 2023 - Present
MINDSHARE
Senior Associate - Content Partnerships
I specialize in identifying and brokering new partnership opportunities for clients, while managing day-to-day partner relationships across a range of initiatives. My role includes overseeing content production and media timelines as outlined in contracts, working closely with production and art direction teams to create compelling content. Additionally, I coordinate and attend photoshoots and on-site activations, ensuring smooth execution while managing activation budgets and travel expenses.
JUN 2022 - DEC 2023
WAVEMAKER
Associate - Media Planner
I oversaw budget allocations for media channels and campaign adjustments, regularly presenting tactical plans to Maison leadership. I consolidated market trends and insights into a monthly newsletter, collaborating with media teams to identify emerging partnership opportunities. Additionally, I managed media authorizations and monitored purchase order expenditures to ensure strict alignment with budgetary goals.
JAN 2019 - PRESENT
FREELANCE
Creative Strategist
I develop campaign strategies for upcoming releases and initiatives, crafting story treatments and mood boards to guide campaign vision. I present tactical plans and creative briefs to the team, leveraging insights from Meta and Shopify analytics to refine strategies. Additionally, I optimize content timelines to align with production and asset distribution needs, while managing pop-up events and their associated campaigns to ensure seamless execution.