Creative direction

Mary Imaj

ss24 - “NINE” & “pearl” puffer totes

Role
Creative Director, Art Director, Campaign Strategist

Year
05/2025

Mary Imaj

ss24 - “INDIGO” PUFFER tote RELAUNCH

Role
Creative Director, Producer, Director, Campaign Strategist

Year
05/2025

Homegoods

Conde nast titles - custom content

Role
Assistant Production Manager, Director’s Assistant,

Year
06/2024

As a part of HomeGood’s “Go-Finding” campaign, this partnership drove awareness of the joy of exploration while shopping in-store. In conjunction with three Conde Nast titles (Architectural Digest, Glamour, and Bon Appétit), HomeGoods captured talents finding inspiration for their craft in-store and utilizing favorite hero products to develop their dream space. I served as a liaison between Conde Nast and HomeGoods. With the client’s goals and brief in mind, I helped refine story treatments, production details, and set direction to develop cohesive assets organic to both entities.

Homegoods

Finer’s Camp

Role
Assistant Production Manager, Director’s Assistant,

Year
05/2024

In June 2024, HomeGoods hosted an exclusive 10-cabin oasis in Catskill, NY called Finders Camp. For just $49.99 a camper, lucky brand fans got to experience three days in one of HomeGoods’ uniquely styled cabins and participate in nostalgic HomeGoods-themed camp activities.

Ahead of this one-time-only experience, HomeGoods partnered with Entertainment Tonight (ET) and DotDash Meredith (DDM) publications to help promote Finder’s Camp and the thrill of discovery when exploring through HomeGoods’ internationally curated selection. The Content+ team was tasked with supporting the development of ET’s custom broadcast segment and DDM’s high-impact custom video. This included talent selection, treatment development, script supervision for quality cues and key messaging, and production management.