EVENT AND PROGRAM MANAGEMENT

UNILEVER

NCAA corpORate championship PARTNERShip

Role:
Assistant Programs Manager

Year
2024 & 2025

As an official Corporate Champion of the NCAA, Unilever Personal Care brands are uniquely positioned to activate around key moments during the college basketball season. As part of the Content+ team, I played a key role in coordinating Unilever’s 2024 and 2025 March Madness activations across various cities.

Legacy Project

In collaboration with the NCAA, Unilever led the renovation of local youth recreation centers in the host cities of the 2024 and 2025 championships. I oversaw development plans from the local organizing committees and coordinated incremental sponsorships from retail partners.

I also supported the planning and execution of the launch event, which featured a ribbon-cutting ceremony, branded activations, and media coverage to highlight the revitalized space and its benefits to the surrounding neighborhood.

Pop-up Activation: Fan Fest Display

I supported the development and on-site management of Unilever’s scale-branded half-court experience at the Final Four Fan Fest. This included overseeing the court design and logistics with production vendors, coordinating a high-profile guest appearance and autograph signing with Grant Hill, and capturing real-time content for NCAA static Instagram posts.

Unilever Scale Influencer Program

As an official Corporate Champion of the NCAA, Unilever Personal Care brands are uniquely positioned to activate around key moments during the college basketball season. As part of the Content+ team, I played a key role in coordinating Unilever’s 2024 and 2025 March Madness activations across various cities