Meji Meji

Niyah’s role as creative strategist at Meji Meji primarily focused on amplifying the brand’s voice through consolidated campaign work. She worked with owner and designer, Tolu Coye, to build an identity kit which laid out the framework for all branding initiatives. This kit was inclusive of the brand persona, foundational pillars, mission statements, and primary target audiences. Once the kit was approved, Niyah began crafting two full-year brand campaigns. Utilizing product production schedules and market research, she produced strategic plans inclusive of mood boards, content suggestions, media plans, and influencer recommendations.

Case study available upon request!