hOMEGOODS

custom content

September 2024

As a part of HomeGood’s “Go-Finding” campaign, this partnership drove awareness of the joy of exploration while shopping in-store. In conjunction with three Conde Nast titles (Architectural Digest, Glamour, and Bon Appétit), HomeGoods captured talents finding inspiration for their craft in-store and utilizing favorite hero products to develop their dream space. I served as a liaison between Conde Nast and HomeGoods. With the client’s goals and brief in mind, I helped refine story treatments, production details, and set direction to develop cohesive assets organic to both entities.