Homegoods
Conde nast titles - custom content
Role
Assistant Producer, Project Manager
Year
06/2024
As a part of HomeGood’s “Go-Finding” campaign, this partnership drove awareness of the joy of exploration while shopping in-store. In conjunction with three Conde Nast titles (Architectural Digest, Glamour, and Bon Appétit), HomeGoods captured talents finding inspiration for their craft in-store and utilizing favorite hero products to develop their dream space. I served as a liaison between Conde Nast and HomeGoods. With the client’s goals and brief in mind, I helped refine story treatments, production details, and set direction to develop cohesive assets organic to both entities.
homegoods
finders’ camp
Project Manager and Director’s Assistant
Client
HomeGoods
Year
05/2024
In June 2024, HomeGoods hosted an exclusive 10-cabin oasis in Catskill, NY called Finders Camp. For just $49.99 a camper, lucky brand fans got to experience three days in one of HomeGoods’ uniquely styled cabins and participate in nostalgic HomeGoods-themed camp activities.
Ahead of this one-time-only experience, HomeGoods partnered with Entertainment Tonight (ET) and DotDash Meredith (DDM) to help promote Finder’s Camp and the thrill of discovery when exploring through HomeGoods’ internationally curated selection. The Content+ team was tasked with supporting the development of ET’s custom broadcast segment and DDM’s high-impact custom video. This included talent selection, treatment development, script supervision for quality cues and key messaging, and production management.
UNILEVER
NCAA corpORate championship PARTNERShip
Role:
Assistant Programs Manager
Year
2024 & 2025
As an official Corporate Champion of the NCAA, Unilever Personal Care brands are uniquely positioned to activate around key moments during the college basketball season. As part of the Content+ team, I played a key role in coordinating Unilever’s 2024 and 2025 March Madness activations across various cities.
Legacy Project
In collaboration with the NCAA, Unilever led the renovation of local youth recreation centers in the host cities of the 2024 and 2025 championships. I oversaw development plans from the local organizing committees and coordinated incremental sponsorships from retail partners.
I also supported the planning and execution of the launch event, which featured a ribbon-cutting ceremony, branded activations, and media coverage to highlight the revitalized space and its benefits to the surrounding neighborhood.
Pop-up Activation: Fan Fest Display
I supported the development and on-site management of Unilever’s scale-branded half-court experience at the Final Four Fan Fest. This included overseeing the court design and logistics with production vendors, coordinating a high-profile guest appearance and autograph signing with Grant Hill, and capturing real-time content for NCAA static Instagram posts.
Unilever Scale Influencer Program
As an official Corporate Champion of the NCAA, Unilever Personal Care brands are uniquely positioned to activate around key moments during the college basketball season. As part of the Content+ team, I played a key role in coordinating Unilever’s 2024 and 2025 March Madness activations across various cities
Tiffany & co
Internal strategy nEWSlETTER
Role
Writer, Content Curator, Graphic Designer
Year
Monthly Issuances: 2022-2023
As an Associate Planner on the Tiffany & Co. account, my role quickly expanded beyond media budgeting and client coordination. I took on the production of Tiffany’s monthly industry newsletter, curating insights for Maison leadership using desk research, KPI data, and competitive analysis. Each edition offered trend-driven recommendations to help optimize the brand’s media strategy and stay ahead of the market.
